Variable Data Printing (VDP)

Variable Data Printing (VDP) allows a printed piece to be customized for each person who will receive it by changing images and text. Personalized documents are created by extracting names, addresses, purchase information or other account data from records in a database. Variable Data Printing is also known as "Relevant Marketing" or "One-to-one Marketing."

VDP is a more effective way of communicating a message to customers. Response rates are much higher with personalized messages.

Benefits of using VDP and our Xerox Igen3 digital press include:

Higher return on investment
Costs less than traditional offset printing
Increase in response rates
Improved customer loyalty through targeted communications
Full color print quality that rivals offset
Shorter print runs
Real-time proofing
Faster turnaround
No hazardous waste or drying times